What is Email FM?

Software + Delivery + Service = Email FM


Email FM is a mature online permission email marketing solution that allows you to send permission emails and track activity (opens, clicks, unsubscribes, social media interaction and more) on-line.

Email FM has many powerful features relating to list management, campaign creation, testing, scheduling and tracking.


Email FM has a delivery engine (MTA or SMTP server) that is configured to get your email message delivered into the inbox. We use our experience and skills to configure, monitor and fine tune the delivery engine. We follow best practices, ISP AUPs (Acceptable User Policies) and much more.


Email FM is backed up with great service and support. We have over 10 years of experience. We can help you with all your digital marketing requirements from Strategy, Execution and Review. You have complete control and flexibility in managing and running your campaigns. Our experts can help you with one or more of your requirements.

We offer self serve, managed serve or hybrid (combination of self serve and managed serve) permission email marketing solution.

We can help you with creative production (copywriting and design), conversion of your design to HTML, testing and sending your message.

Our data services people can help you with search and selection of data, list management and growing your subscriber lists.

In addition to permission email marketing we can help you with other digital marketing campaigns; search engine optimisation, social media marketing, affiliate marketing, web analytics, customer relationship management, website and e-commerce solutions.

Create beautiful emails messages and campaigns.

Email FM allows you to create multiple types of messages – One Time Campaigns, AutoResponders, Recurring Campaigns, Split Testing Campaigns, Subscriber Date Based Messages and RSS Updates. Which one would you like to do today?

Include RSS Content In Your Emails

Add more dynamic content from one or more RSS feeds. Apply basic criteria on what to show, the number of items and more. This is a great way to include company press releases and any other dynamic data. Send a message when new posts/items are available in your RSS feed. Your subscribers will only be sent a message when there is new information.

Personalisation and Conditional Content

Create personalised or dynamic content messages. For example a travel company promoting holidays to London, Paris and New York may want to send a follow-up email to subscribers based on their interaction with your email. Subscribers who have not opened the email can receive a follow-up email a week later. Subscribers who have opened and not clicked any links can receive an email with an added incentive. Subscribers who have clicked the New York link can be sent more detailed information about New York.

Split Testing Your Emails

Marketing veterans will recognise the importance of split testing. Split testing is an elementary requirement of any good email marketing plan. Send multiple versions of a message with different subject lines, message, offer or call to action. Create rules that identify the winning message and send the remaining subscribers the winning message.

Social Media

l marketing feature includes social media icons that appear at the bottom of your message – subscribers can click on their preferred social media platform from their email client to share the web version link of the email.

Drip marketing

Setup one or more auto responders and create a drip email marketing campaign. Send a welcome message when someone subscribes to your list. This initial can be followed by subsequent emails based on subscriber activity or time delay.

Test your messages to increase success.

Old school marketers will recognise the importance of testing marketing campaigns and using the information to create ever more powerful campaigns. Email FM allows you to test your campaign in multiple ways. You can preview your message, spam filter test, inbox test and send your message to all stake holders for review and to obtain their approval. You can also perform split tests to determine which subject line and creative gets you the most opens and clicks.

Event based emails

Automatically send a message based on a particular event based on a date and time based event for example a birthday, end of the month, first day of the week, etc.

Feature Summary

  • Preview email
  • Spell check your email
  • Send your email to seed list or stakeholders
  • Check your email against popular spam filters
  • Check your email renders correctly in popular email clients
  • Split test subject line to maximise open rates


Scheduling your campaign in Email FM is easy. We recommend that you preview your email campaign to make sure it is perfect, free of typos and looks exactly as required. Furthermore use Email FM’s spam testing feature to ensure your email message does not get in-advertently caught in spam filters and check your email in various inboxes to ensure it renders correctly.

If all your testing is good then you are ready to to send your message immediatley (Send Now) or schedule it for given date and time.

Track your messages in detail.

See at glance who is hot and who is not. All the information you need at your finger tips. You can print PDF reports or share your reports by sending stakeholders an email link to your reports. Our detailed reports not only show you basic information such as who opened and who clicked but also detailed trend reports and much more.

Feature Summary

  • Opens
  • Clicks
  • Unsubscribed
  • Bounced
  • Forwarded
  • Socially shared
  • Updated profile
  • Email client trend
  • User list trend
  • Open trend


Many organisations will have invested in a popular analytics solution such as Google Analytics, Omniture and Coremetrics but few companies will have fully reaped the benefits.

We can help you read and understand your reports, assist you with creating multivariant campaigns, fine tune your website and improve your campaigns.

Let’s chat.

Affiliate Marketing.

Performance based campaign are great if you are trying to reach consumers and can offer the publisher a high commission for each completed action.

We can run performance campaigns for you on advertising networks. Our experts will monitor and fine tune the campaigns to ensure you are getting good value at all times.

Interested? Let’s talk.

Search Engine Optimisation.

We have a tried and tested methodology for all our SEO projects. We start by understanding your goals, timelines and budget.

Our experts will perform a 40 point check on your website, perform keyword research, competitor analysis and produce a recommendations report. We provide you everything you need to know. It is a combination of a health check and recommendations to get your SEO goals on track. There are no secrets – you can implement the changes yourself or use our team.

Interested? Let’s talk.

Add social media.

Used in isolation social media and permission email marketing are powerful. BUT bring them together and you can create very powerful campaigns.

See your campaign in real-time

See subscribers share your message on Facebook, Twitter and other social media.

You can respond and follow up on social networks. Reporting and analysis could not be easier. Export all your social data to a CSV file.

Create targeted campaigns

Slice and dice your data to glean useful information and create ever more targeted campaigns with relevant messages for specific groups.

Automate social responses and actions

Add subscribers if they like a campaign on facebook, send a follow up messages if they post on Twitter, update subscriber fields when a specific social action takes place and more. Power your social marketing with email marketing.

Facebook Like button

Add a Facebook Like button in your email message and track the clicks (or likes) in your reqports. Use the information collected to create ever more potent campaigns.

Facebook subscription forms

Create a customised subscription form to collection new subscribers and grow your subscriber list. Easily iintegrate your subscriber form with your Facebook Page. Redirect all subscribers back to your page when they click the subscribe button.

Social sharing in your emails

Easily add social sharing icons for Facebook, Twitter, Digg, StumbleUpon and others. Click activity is tracked with our reports.

Social media automatic posting

Automatically post your message to your Twitter and Facebook account.


Many organisations will have invested in a popular CRM solution such as Salesforce.com, Suagr CRM, Sage Saleslogix, Goldmine or ACT! but few companies will have fully reaped the benefits.

We can help you to realise the full potential of yoru CRM system; bringing people, processes and technology together to work in synchrony and combine or knowledge and know-how to create potent digital makreting campaigns.

If you do not have a CRM solution in place – we can help you. We specialise in providing CRM solutions to small to medium enterprises.

Let’s chat.

Email Deliverability.

Our software is part of our offering. The complete solution includes the delivery engine and our service, support and know-how.

We have over ten years email marketing experience – so you can say we know a thing or two about email deliverability

The factors that affect the deliverability of your email include:

  • Construction of your email
  • Email authentication
  • Black lists
  • White lists
  • IP address reputation
  • Email Accreditation
  • Spam filters
  • Throttling
  • User feedback loops
  • List hygiene
  • Removal of hard bounces
  • Implementation of best practices


We work with diverse clients who range from small to large organisations. There is no exception – everyone wants to ensure their precious data is held securely at all times.

The integrity, security and privacy of your data is just as important to us as it is to you.

We take great pride in the trusting relationships we have with our clients. We understand your data is VERY important and it should be handled with care at all times. It goes without saying your data will remain yours at all times regardless of our relationship. We will always follow your wishes and handle your data as requested.

Our security policy is designed to protect your data, the company’s employees, assets, information, integrity and reputation from potential threats. A good security policy is regularly reviewed and updated.

Our security policy encompasses:

  • Physical security
  • Technical control
  • Operational control
  • Policy awareness
  • Continued Professional Development


We have over 10 years experience in all aspects of permission email marketing. We have designed more than 2000 email templates and send thousands of campaigns to millions of subscribers over the last ten years.

We are passionate about email marketing. We will add value to your campaigns so you are always getting the most from your campaigns.

We hope you will join a growing band of email marketers here. Take a free trial to see what we can do for you.

We endeavour to meet your requirements the first time but of course sometimes things do not go according to plan. If you are unhappy about any aspect of the service you have received get in touch.

You can contact us or just pick up the phone and have a chat.

Agency Email Marketing Solution.

email FM has a loyal customer base and we would like you to join us. Our customers include designers, marketing professionals and some of UK’s leading advertising, marketing and PR agencies.

They all benefit from our value added services; that email FM plus delivery engine, service, support, know-how – basically everything we know that we have learnt over the last ten years we have been doing email marketing.

What can you expect:

  • Great service
  • Knowledge share
  • OEM or “White labelled” email marketing solution
  • Sales and marketing collateral and support
  • Technical assistance and support
  • User manuals
  • User Training

We can deploy custom solution for large volume senders on your servers.
Prospect Jar can help you with all your digital marketing requirements from Strategy, Execution and Review.

  • Customer relationship management
  • FAX marketing
  • SMS marketing
  • Postcard marketing
  • Web design and production
  • Print design and production

Corporate Digital Marketing.

The rapid pace of progress has produced a skills gap. Our training courses are professionally recognised (Continued Professional Development), designed to for time critical C level executives and management. The courses can be delivered on-site or off-site. This approach brings about the necessary cultural change where management fully embrace Digital Marketing and make the necessary resources available. The next step may be to create a project team with a project manager, copywriters, editors, bloggers, email marketers, social media marketers and so on and start working on a strategy, get approval and execute.

Our unique method allows us to obtain a better understanding of your people, culture, business, market, competitors and wider business objectives.

We act as mentors, facilitators and use our experience and skills to fill the gaps where needed. We have the technology, people and processes to make it all happen and we work closely with you to make it all happen within acceptable time frame and budgets.

We have already completed several campaigns and can share relevant case studies with you.

What next? Let’s talk. Give us a call.

Not for Profit (Charities) Email Marketing Solution.

At Email FM one size does not fit all. We deliver campaigns that bring the full force of tailor made digital marketing campaigns to make a real and lasting difference.

We believe in long term partnerships. We create marketing campaigns that are sustainable and deliver value over a longer period of time mirroring your projects and longer term goals for your chosen causes.

We love good causes – it is our way to contribute in changing lives and making things better for everyone.

Let’s talk and see what we can do for you today.